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#2 – Do you speak my language?
We continue our blog on Five Reasons for Higher Ad Recall Among Hispanics. What do Budweiser,...
Total Market | 2 minutes
#1 – Do you speak my language?
We begin our blog on 5 Reasons for Higher Ad Recall Among Hispanics. What do...
Total Market | 3 minutes
Reader vs. Writer Survey Results – Part 2
As consumers continue to lead lives in the digital world, marketers must find places to...
Total Market | 5 minutes
Latinos are the Biggest Spenders in Meat of America
Tony D’Andrea, PhD, Director of Planning and Research at SJG Whether shopping in supermarkets or...
Total Market | 6 minutes
Hispanics: Social Media Socialites
Remember your old MySpace friend, Tom? Well, even he’s ditched MySpace for bigger and better...
Total Market | 4 minutes
Blogging Trends: The Individuals Perspective
As Facebook demonstrates, sometimes a picture is worth 1,000 words, but sometimes just one: anonymous...
Total Market | 3 minutes
The Revolution of Social Media
By Nicole Hernandez, social media specialist, at The San Jose Group “We don’t have a...
Total Market | 2 minutes
Trending: Tablets in Today’s Mobile World
As one of the most mobile consumers in the United States, Hispanics display enormous mobile...
Total Market | 3 minutes
Hispanic Travel: The Anti-Get Away Experience
Map based on data from: Jainchill, Johanna. (2012, June 19). “Reports highlight travel habits of...
Total Market | 7 minutes
How to Determine Facebook and Twitter ROI
By Nicole Hernandez, social media specialist, at The San Jose Group How do marketers determine...
Total Market | 1 minutes
Like It or Not, Friends and Followers Impact Consumer Behavior
Suggestion! Society claims suggestion is extremely powerful; so powerful, in fact, that our friends’ suggestions...
Total Market | 4 minutes
Painful Advertising Mistakes – #6
We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural...
Total Market | 2 minutes