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Hispanic Journalists on Twitter
This article preserves a 2010-era list of Hispanic journalists and media personalities on Twitter. Individual...
Insurance | 3 minutes
Spanish Networks Experimenting with Social Media in Different Ways
This article reflects Hispanic media and social-platform behavior observed in 2010. Spanish-Language Media Experiment with...
Insurance | 4 minutes
AOL’s Hispanic Cyberstudy – A Closer Look
Recently, AOL partnered with Cheskin to release its 2010 Hispanic Cyberstudy, a look at Hispanics...
Insurance | 4 minutes
Have a Little Faith: Latino Churches a Key Connection Point to the Community
The New York Times recently published an interesting article about how Latino leaders were working...
Insurance | 4 minutes
We Might be Close…Very Close
This article reflects a 2009 industry perspective on the evolution of multicultural marketing. From “If”...
Insurance | 3 minutes
Cultural Convergence Marketing – Starting with the Right Foundation
In a previous post, we discussed the changing demographic landscape that calls for a new...
Insurance | 4 minutes
Cultural Convergence Marketing – Addressing the New “General Market”
In our business, the term “General Market” has come to have a specific definition –...
Insurance | 4 minutes
Hispan…er, Multicult…Does It Matter What We Call It?
This article reflects terminology and organizational conversations around Hispanic and multicultural marketing as they were...
Insurance | 2 minutes
Adelantando – Perspectives on the Hispanic marketing landscape
This article reflects the Hispanic marketing landscape and industry priorities discussed in 2009. Four Priorities...
Insurance | 3 minutes