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San Jose Consulting’s Perspective on the Minority is the new Majority
This article reflects demographic and marketing observations made in 2010 before release of the full...
Insurance | 3 minutes
Connected Creativity: Straight From the Cubicle of a Creative
In a world where everyone can create, control and distribute their own content, what does...
Insurance | 4 minutes
The changing agency landscape and what it means for convergence
Sean Duffy, founder of the Duffy Agency and president of TAAN Europe, wrote a great...
Insurance | 4 minutes
Channel strategy for the Nueva Latina
This article reflects media habits and channel options discussed for the “Nueva Latina” audience in...
Insurance | 4 minutes
Spotlight on Latina bloggers
This article is a historical snapshot of Latina blogging and digital communities in 2010; some...
Insurance | 3 minutes
World Cup top sports marketing event of the year
This article is a historical look at marketing around the 2010 FIFA World Cup. A...
Insurance | 3 minutes
Latinas using social media
This article reflects social-media usage research among Latinas published in 2010. How Latinas Were Using...
Insurance | 4 minutes
Taking online social strategy to the streets
This article reflects social-media and experiential-marketing thinking from 2010. Connecting Online Social Strategy With Real-World...
Insurance | 4 minutes
Twitter Enhances Texting Infrastructure
This article reflects Twitter’s mobile and SMS strategy in 2010. Twitter Expands Its SMS Infrastructure...
Insurance | 3 minutes
Creative Strategies for the Total Market
Lately, we’ve been discussing ways to adjust a brand’s marketing strategies in order to reach...
Insurance | 5 minutes
Hispanic public relations a growing discipline
This article reflects the Hispanic public relations landscape as it was developing in 2010. Hispanic...
Insurance | 3 minutes
Stronger Wireless Internet Networks Could Boost Online Hispanic Numbers
This article reflects wireless and Hispanic digital-use trends discussed in 2010. Wireless Internet Was Expanding...
Insurance | 3 minutes