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Mobile Use Among Hispanics Escalating Compared to the Total Population & How it Impacts Marketers
This article reflects mobile-use research and market conditions from 2010–2011 and is preserved as a...
Insurance | 4 minutes
The Road Less Traveled: The Power of Hispanics & Social Media
This article reflects social-media adoption research available when it was originally published in 2011. The...
Insurance | 5 minutes
American Family Insurance’s Multicultural Work Recognized With Three Awards
This article is a historical case study of award-winning multicultural advertising work for American Family...
Insurance | 5 minutes
Fact & Trend Report: Markets
This article reflects U.S. Census-based market observations available when it was originally published in 2011....
Insurance | 3 minutes
Hispanics Represent More Than Half of U.S. Population Growth Since 2000
This article reflects 2010 U.S. Census findings released in 2011. Hispanic Population Growth Reshaped the...
Insurance | 3 minutes
SJG Facts & Trends Report: Growth
This article reflects U.S. Census growth projections and demographic observations available when it was originally...
Insurance | 3 minutes
Marketing to the Multicultural U.S. Population and Its Language Trends
This article reflects multicultural population and language data available when it was originally published in...
Insurance | 3 minutes
San Jose Consulting Unveils Second Multicultural Concept Based on Global Truths for American Family Insurance
Multicultural agency develops concept with crossover appeal for reaching both Hispanic and general markets
Insurance | 2 minutes
SJG Facts & Trends: Purchasing Power
This article reflects multicultural purchasing-power research and projections available in 2010. Growing Multicultural Purchasing Power...
Insurance | 2 minutes
SJG in the News: American Family Insurance Debuts its First Music Licensing Effort with its Current Performance Marketing Campaign
This article is a historical case study of American Family Insurance’s 2010 Performance Marketing campaign....
Insurance | 5 minutes
SJG Multicultural Facts & Trends
This article reflects U.S. multicultural population estimates discussed by San Jose Consulting in 2010. The...
Insurance | 3 minutes
Q&A with Diego Cantu, Creative VP: Integrated Is As Integrated Does
Don Draper’s Season four plotline in Mad Men consisted in part of an agency finding its...
Insurance | 3 minutes