Insurance
All Boardroom and C-Suite CPG Digital Consumer Lifestyle Featured Healthcare Insurance Latin America Multicultural Marketing Nonprofit SJ Consulting Total Market Travel and Leisure
All
Mobile Recall: Targeting Smartphone Users Part 1
Why Mobile Ad Recall Matters It is becoming impossible to escape digital advertisements as smartphones...
Insurance | 3 minutes
Mobile Devices Evolution and Impact on Our Lifestyles
This article is Part 2 of Mobile Devices—Our Lifestyle Connections. How Mobile Devices Changed Everyday...
Insurance | 5 minutes
A Brand is a Knot into which Relationships are Tied
When Cultural Missteps Put Brand Relationships at Risk Ozzie Guillen and the Miami Marlins are...
Insurance | 4 minutes
Painful Advertising Mistakes – #2
Part 2 of the Painful Advertising Mistakes series. Painful Advertising Mistake #2: Ignoring Cultural Beliefs...
Insurance | 3 minutes
Painful Advertising Mistakes
Painful Advertising Mistake #1: Translation Without Cultural Context Social norms, interests, humor, fashion and language...
Insurance | 3 minutes
Trust is Important, Trust Me
Why Trust Matters in Client Relationships There’s a saying in small Midwest towns: “What is...
Insurance | 3 minutes
Online Shopping Trends among Latinos
By Tony D’Andrea, PhD – Director of Planning and Research SJG Latino Online Shopping and...
Insurance | 3 minutes
Goal! Connecting Brands with Hispanics via Sport Sponsorships
Tony D’Andrea, PhD – Director of Research and Planning – San Jose Consulting Sports Sponsorships...
Insurance | 3 minutes
Multicultural Entrepreneurs: Business Growth and Needs among Hispanics and African Americans
By Tony D’Andrea, PhD – Director of Planning and Research SJG Growth of Multicultural Entrepreneurship...
Insurance | 3 minutes
Hispanic Blogs: Branded Opportunities to Connect in the Digital Space
Tony D’Andrea, PhD, Director of Research and Planning – San Jose Consulting This article reflects Hispanic...
Insurance | 4 minutes
American Family Insurance Explores the Hispanic Interpretation of the American Dream in New Ad Campaign
This article documents American Family Insurance’s 2011 Hispanic-market “American Dreams” campaign and the consumer research...
Insurance | 3 minutes
Connecting with the Hispanic Consumer: Community Relations and Cause Related Marketing
This article reflects cause-related marketing and Hispanic consumer research discussed when it was originally published...
Insurance | 5 minutes