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  • All
  • Boardroom and C-Suite
  • CPG
  • Digital Consumer Lifestyle
  • Featured
  • Healthcare
  • Insurance
  • Latin America
  • Multicultural Marketing
  • Nonprofit
  • SJ Consulting
  • Total Market
  • Travel and Leisure
Hispanics: Social Media Socialites

Hispanics: Social Media Socialites

Remember your old MySpace friend, Tom? Well, even he’s ditched MySpace for bigger and better...
Insurance  |  4 minutes
Blogging Trends: The Individuals Perspective

Blogging Trends: The Individuals Perspective

As Facebook demonstrates, sometimes a picture is worth 1,000 words, but sometimes just one: anonymous...
Insurance  |  4 minutes
The Revolution of Social Media

The Revolution of Social Media

By Nicole Hernandez, social media specialist, at The San Jose Group “We don’t have a...
Insurance  |  3 minutes
Trending: Tablets in Today’s Mobile World

Trending: Tablets in Today’s Mobile World

Hispanic Mobile Spending and Device Adoption As one of the most mobile consumers in the...
Insurance  |  4 minutes
How to Determine Facebook and Twitter ROI

How to Determine Facebook and Twitter ROI

By Nicole Hernandez, social media specialist, at The San Jose Group Why Social Media ROI...
Insurance  |  3 minutes
Like It or Not, Friends and Followers Impact Consumer Behavior

Like It or Not, Friends and Followers Impact Consumer Behavior

How Social Recommendations Influence Purchases Suggestion! Society claims suggestion is extremely powerful; so powerful, in...
Insurance  |  5 minutes
Painful Advertising Mistakes – #6

Painful Advertising Mistakes – #6

Part 6 of the Painful Advertising Mistakes series. Painful Advertising Mistake #6: Assuming Cultural Relevance...
Insurance  |  3 minutes
What Can We Learn From This Year’s Cannes Lions?

What Can We Learn From This Year’s Cannes Lions?

What the 2012 Cannes Lions Revealed About Creative Marketing This year’s Cannes Lions International Festival...
Insurance  |  3 minutes
Painful Advertising Mistakes – #5

Painful Advertising Mistakes – #5

Part 5 of the Painful Advertising Mistakes series. Painful Advertising Mistake #5: Performing Inclusion Without...
Insurance  |  3 minutes
Painful Advertising Mistakes – #4

Painful Advertising Mistakes – #4

Part 4 of the Painful Advertising Mistakes series. Painful Advertising Mistake #4: Stereotypes and Cultural...
Insurance  |  3 minutes
Painful Advertising Mistakes – #3

Painful Advertising Mistakes – #3

Part 3 of the Painful Advertising Mistakes series. Painful Advertising Mistake #3: Assuming Language Is...
Insurance  |  3 minutes
Mobile Recall: Targeting Smartphone Users Part 2

Mobile Recall: Targeting Smartphone Users Part 2

This article is Part 2 of the Mobile Recall series. Read Part 1: Targeting Smartphone...
Insurance  |  3 minutes