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  • Boardroom and C-Suite
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  • Multicultural Marketing
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Reader vs. Writer Survey Results – Part 2

Reader vs. Writer Survey Results – Part 2

As consumers continue to lead lives in the digital world, marketers must find places to...
Insurance  |  5 minutes
Hispanics: Social Media Socialites

Hispanics: Social Media Socialites

Remember your old MySpace friend, Tom? Well, even he’s ditched MySpace for bigger and better...
Insurance  |  4 minutes
Blogging Trends: The Individuals Perspective

Blogging Trends: The Individuals Perspective

As Facebook demonstrates, sometimes a picture is worth 1,000 words, but sometimes just one: anonymous...
Insurance  |  3 minutes
The Revolution of Social Media

The Revolution of Social Media

By Nicole Hernandez, social media specialist, at The San Jose Group “We don’t have a...
Insurance  |  2 minutes
Trending: Tablets in Today’s Mobile World

Trending: Tablets in Today’s Mobile World

As one of the most mobile consumers in the United States, Hispanics display enormous mobile...
Insurance  |  3 minutes
How to Determine Facebook and Twitter ROI

How to Determine Facebook and Twitter ROI

By Nicole Hernandez, social media specialist, at The San Jose Group How do marketers determine...
Insurance  |  1 minutes
Like It or Not, Friends and Followers Impact Consumer Behavior

Like It or Not, Friends and Followers Impact Consumer Behavior

Suggestion! Society claims suggestion is extremely powerful; so powerful, in fact, that our friends’ suggestions...
Insurance  |  4 minutes
Painful Advertising Mistakes – #6

Painful Advertising Mistakes – #6

We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural...
Insurance  |  2 minutes
What Can We Learn From This Year’s Cannes Lions?

What Can We Learn From This Year’s Cannes Lions?

This year’s Cannes Lions International Festival of Creativity results are in the history books forever....
Insurance  |  3 minutes
Painful Advertising Mistakes – #5

Painful Advertising Mistakes – #5

We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural...
Insurance  |  2 minutes
Painful Advertising Mistakes – #4

Painful Advertising Mistakes – #4

We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural...
Insurance  |  2 minutes
Painful Advertising Mistakes – #3

Painful Advertising Mistakes – #3

We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural...
Insurance  |  2 minutes