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What Can We Learn From This Year’s Cannes Lions?
This year’s Cannes Lions International Festival of Creativity results are in the history books forever....
Nonprofit | 3 minutes
Painful Advertising Mistakes – #5
We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural...
Nonprofit | 2 minutes
Hispanic Trends: Making Sense of Enormous Technology Spending Power
Zpryme Research and Consulting just released the results of a great survey concerning Hispanic mobile...
Nonprofit | 3 minutes
Painful Advertising Mistakes – #4
We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural...
Nonprofit | 2 minutes
How Large Not-for-Profit Organizations Can Use Social Media to Reach the Masses
What better way can a not-for-profit organization reach the most amount of people to drive...
Nonprofit | 2 minutes
Painful Advertising Mistakes – #3
We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural...
Nonprofit | 2 minutes
Mobile Recall: Targeting Smartphone Users Part 2
This article is Part 2 of an article posted on the SJG blog on 5/1/12....
Nonprofit | 3 minutes
Mobile Recall: Targeting Smartphone Users Part 1
It is becoming impossible to escape digital advertisements these days as smartphones and tablets continue...
Nonprofit | 3 minutes
Mobile Devices Evolution and Impact on Our Lifestyles
This article is Part 2 of a previous article, Mobile Devices—Our Lifestyle Connections What came first,...
Nonprofit | 4 minutes
A Brand is a Knot into which Relationships are Tied
Ozzie Guillen and the Miami Marlins are in quite a predicament. Because of Guillen’s recent...
Nonprofit | 3 minutes
Painful Advertising Mistakes – #2
We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural...
Nonprofit | 2 minutes
Painful Advertising Mistakes
It does not take a sociologist to realize that social norms, interests, humor, fashion and...
Nonprofit | 2 minutes