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Painful Advertising Mistakes – #5
Part 5 of the Painful Advertising Mistakes series. Painful Advertising Mistake #5: Performing Inclusion Without...
Nonprofit | 3 minutes
Hispanic Trends: Making Sense of Enormous Technology Spending Power
Hispanic Mobile Technology Spending Trends Zpryme Research and Consulting just released the results of a...
Nonprofit | 4 minutes
Painful Advertising Mistakes – #4
Part 4 of the Painful Advertising Mistakes series. Painful Advertising Mistake #4: Stereotypes and Cultural...
Nonprofit | 3 minutes
How Large Not-for-Profit Organizations Can Use Social Media to Reach the Masses
Using Social Media for Nonprofit Awareness What better way can a not-for-profit organization reach the...
Nonprofit | 3 minutes
Painful Advertising Mistakes – #3
Part 3 of the Painful Advertising Mistakes series. Painful Advertising Mistake #3: Assuming Language Is...
Nonprofit | 3 minutes
Mobile Recall: Targeting Smartphone Users Part 2
This article is Part 2 of the Mobile Recall series. Read Part 1: Targeting Smartphone...
Nonprofit | 3 minutes
Mobile Recall: Targeting Smartphone Users Part 1
Why Mobile Ad Recall Matters It is becoming impossible to escape digital advertisements as smartphones...
Nonprofit | 3 minutes
Mobile Devices Evolution and Impact on Our Lifestyles
This article is Part 2 of Mobile Devices—Our Lifestyle Connections. How Mobile Devices Changed Everyday...
Nonprofit | 5 minutes
A Brand is a Knot into which Relationships are Tied
When Cultural Missteps Put Brand Relationships at Risk Ozzie Guillen and the Miami Marlins are...
Nonprofit | 4 minutes
Painful Advertising Mistakes – #2
Part 2 of the Painful Advertising Mistakes series. Painful Advertising Mistake #2: Ignoring Cultural Beliefs...
Nonprofit | 3 minutes
Painful Advertising Mistakes
Painful Advertising Mistake #1: Translation Without Cultural Context Social norms, interests, humor, fashion and language...
Nonprofit | 3 minutes
Trust is Important, Trust Me
Why Trust Matters in Client Relationships There’s a saying in small Midwest towns: “What is...
Nonprofit | 3 minutes