#3- Do you speak my language?
We continue our blog on Five Reasons for Higher Ad Recall Among Hispanics. What do Budweiser,...
#2 – Do you speak my language?
We continue our blog on Five Reasons for Higher Ad Recall Among Hispanics. What do Budweiser,...
#2 – Do you speak my language?
We continue our blog on Five Reasons for Higher Ad Recall Among Hispanics. What do Budweiser,...
#1 – Do you speak my language?
We begin our blog on 5 Reasons for Higher Ad Recall Among Hispanics. What do...
Reader vs. Writer Survey Results – Part 2
As consumers continue to lead lives in the digital world, marketers must find places to...
Hispanics: Social Media Socialites
Remember your old MySpace friend, Tom? Well, even he’s ditched MySpace for bigger and better...
Blogging Trends: The Individuals Perspective
As Facebook demonstrates, sometimes a picture is worth 1,000 words, but sometimes just one: anonymous...
The Revolution of Social Media
By Nicole Hernandez, social media specialist, at The San Jose Group “We don’t have a...
Trending: Tablets in Today’s Mobile World
As one of the most mobile consumers in the United States, Hispanics display enormous mobile...
How to Determine Facebook and Twitter ROI
By Nicole Hernandez, social media specialist, at The San Jose Group How do marketers determine...
Like It or Not, Friends and Followers Impact Consumer Behavior
Suggestion! Society claims suggestion is extremely powerful; so powerful, in fact, that our friends’ suggestions...
Painful Advertising Mistakes – #6
We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural...