Strategic depth planned by implementation know-how…

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Our reputation is built on a track record of transforming multiple segment challenges into defined brand share strategies that promote growth, preservation and measurable revenue.

2. Expertise Executive

Our team consists of the most senior experts in their fields and includes the varying disciplines required to provide holistic hemispheric solutions for Fortune 1000’s and leading U.S. companies.

George L. San Jose

George L. San Jose

CEO of San Jose Consulting

Chairman and COO of The San Jose Network, founded in 1992. A conglomerate of marketing communications and research agencies throughout the Americas.

Specialist and expert in the development of hundreds of award-winning branding strategies for Fortune 500 companies looking to extend their markets and brand success in diverse consumers and complex markets. Clients include SC Johnson, Anheuser Busch, Coca-Cola, Motorola, ATA, Kraft Foods, Exelon, National Pork Board, Abbott, Grainger.

Recognized by Advertising Age, USA Today and Crain’s Who’s Who as an industry visionary.

A frequent speaker and author on advertising, marketing, communications strategies and protector of the brand USP. Contributor to four books on the standards and practices of Multicultural advertising and creative marketing strategies.

Honorio Padrón

Honorio Padrón

Global Senior Executive

Padrón is a Global Senior Executive with forty years of experience that thru the execution of several CIO/CTO, CEO roles, and 15 years of consulting, has acquired deep knowledge in AI, Shared Services, Operations Management, Business Transformation, Information Technology, Sustainability, and Outsourcing/In-sourcing.

Abdin Noboa-Rios, PH.D.

Abdin Noboa-Rios, PH.D.

Organizational and Leadership Development

Researcher and policy analyst that works in the fields of organizational and leadership development, education, mental health and public health.

Former administrator in the States of Illinois, Connecticut, Ohio and Washington DC.

Holds six degrees and two post-doctoral certificates from various universities that include Harvard University, the University of California at Berkeley, University of Michigan, University of Illinois and Southern CT State University.

Over 50 articles, papers and monographs in education, public health, mental health, and organizational development, including authorship of book on Latino desegregation trends and past editor-in-chief of two journals.

Serves as acting President over Innovative Consultants International, Inc., an R&D firm located in Washington DC. Founder of international joint venture, IC-Avar JV, LLC; member of several national boards.

Listed in Who’s Who in the World; Who’s Who in American Education; Who’s Who in the Southwest; and American Men of Achievement.

Maria Espinola, Psy.D

Maria Espinola, Psy.D

Psychology

Bilingual and bicultural clinician specializing in Latin America and the impact of political, economic and social issues has on individuals’ psyches.

Recognized with numerous honors and awards for her work in Multicultural, gender, and trauma psychology.

Authored and co-authored publications on issues relating to refugees, internally displaced people, political violence and human trafficking.

Media appearances include NBC News, CBS News, the Miami Herald, amongst others.

Gabriel McAtee

Gabriel McAtee

Vice President Digital Architect

Experienced Database and IT Solutions Architect with over 20 years consulting and implementing solutions for thousands of Mid-Large businesses across a breadth of verticals.

While his knowledge of the IT landscape is vast, he has deep expertise in datacenter design, virtualization and storage technologies, cloud adoption, migration planning and implementation.

His unique background has equipped him to solve technical challenges with a business mindset that streamlines operations and drives profitable impact.

Whether moonlighting as a temporary CIO/CTO for a 5000 seat firm or designing a cutting edge datacenter to help a Financial Services organization prepare for expansion, he helps organizations realize their marketing growth strategies through a well-enabled tech stack.

John David Branch

John David Branch

International Research

Academic Director of Part-Time MBA Programs & Clinical Assistant Professor of Business Administration at the Stephen M. Ross School of Business, University of Michigan.

Expertise in consumer behavior, marketing research, international marketing and international business education.

Experience in more than fifty universities, government agencies, and both for-profit and not-for-profit in the Americas, Europe, Asia and Africa.

Kellee Johnson, M.A.

Kellee Johnson, M.A.

Corporate Communications

Diverse brand and reputation experience developing internal and external communications strategies for Corporate America. Expert story teller across integrated full-service earned, shared and owned media campaigns.

Expertise in strategy and message development for leading U.S. companies including Hyatt Hotels, Safeway, Del Monte, Kaiser Permanente, Stericycle, Abbott and Tropicana.
Believes the message content is as critical as the medium. Influences the influencers to collaborate on stories that explain the «why» and that bring the highest level of credibility for brand integrity and awareness, thought leadership and lead generation from diverse corporate communications strategies.

Works hand in hand with leaders to shape their ideas and articulate them to the most important audiences in the channels that matter most.
Story teller, entrepreneur and adjunct professor. Board member of Rollins College and the Lynn Sage Cancer Research Foundation (Northwestern Medicine).

Alex San Jose

Alex San Jose

Vice President Digital

Dedicated career in marketing communications helping iconic brands identify and execute digital growth strategies rooted in consumer behavior. Expertise in customer experience, digital media, analytics, marketing research and growth consulting.

Category experience spans across food & beverage, alcohol, pharmaceutical, financial services, health and beauty, and tech. Client experience includes Anheuser-Busch, Bayer Pharmaceuticals, Sargento, PepsiCo, Magnum Insurance, Ritual, and a variety of startups

MBA from Booth School of Business, University of Chicago
BBA from Stephen M. Ross School of Business, University of Michigan

Ian

Ian

Marketing Analytics Specialist

Applied marketing analytics professional with over 20 years experience leading and executing studies to inform and improve the return from marketing investments. He has worked on projects for smaller brands up to multinational multi-billion dollar advertisers, across all categories and markets such as AT&T, Pfizer, Reckitt Benckiser, Sleep Number, Hershey . His specialty is in finding the right analytic approach to understand how consumers are responding to marketing activity and how that information can be applied to future media plans. In doing so, he applies a pragmatic approach to bridge the gap between business needs and consumer response.

Nik

Nik

Marketing Automation Specialist

Experienced Marketing professional with a demonstrated history of working on CRM and Marketing Automation Tools like – Marketing Cloud, HubSpot, Pardot, Mailchimp, and Marketo. Nik’s extensive knowledge of the leading CRM cloud-based tools enables him to devise custom solutions for clients in a variety of industries. His goal for every project is to develop scalable solutions that focus on creating an outstanding user experience in order to help businesses get the most out of their technology stack. He holds certifications in a variety of marketing automation tools such as Salesforce and HubSpot and has experience integrating systems where native or third-party apps are not available.

Mike Hatcliffe

Mike Hatcliffe

Risk and Reputation Management

Specializes in Risk and Reputation Management. Spent 10 years leading the US Corporate Reputation practice at Ogilvy where he developed agency-wide best practices as well as working with clients such as LG Electronics, PepsiCo, CNA Insurance, Quintiles, Zebra Technologies and BP on issues management assignments.

Achievements at Ogilvy include the re-engineering of the agency’s approach to building clients’ reputation and a comprehensive crisis management methodology, including the adoption of the agency’s first mobile crisis app.

Before Ogilvy, Mike spent 13 years at global PR agency Ketchum in senior reputation and crisis management roles, including seven years in the London office and six years from 1999 in the Chicago office. UK client experience includes Xerox, British Telecom, Carlsberg, McDonalds and US experience includes HSBC, FedEx and Deloitte.

Mariano Iglesias

Mariano Iglesias

Market Development Strategist

Serves The San Jose Network as CEO of a private-held MARCOM group in Latin America, specializing in Government Affairs, travel & hospitality and entertainment sectors.
Expert in communications, strategic marketing, and executing communication strategies throughout Latin America.

Holds the representation of Turner Broadcasting Systems for Paraguay, producer and Journalist for TV and Newspapers.

Founder of «Artes sin Fronteras», a collaborative association made up of artists from South America.

Frequent lecturer at business conferences, seminars and universities.

Bill Whitehead

Bill Whitehead

Canadian Market Development

Managing Director of The Trans-Canada Advertising Agency Network (T-CAAN). Founded in 1963, T-CAAN is Canada’s oldest and most extensive network of independent advertising, marketing and communication agencies.

Over 25 years of progressive experience in the advertising and marketing communications industry, with a focus on branding, strategic planning, public relations and creative development.

Past President of the Society of Ontario Advertising Agencies (SOAA), and a regular guest speaker, college lecturer and contributing writer on marketing, technology and a range of brand communications topics.

George L. San Jose
Honorio Padrón
Abdin Noboa-Rios, PH.D.
Maria Espinola, Psy.D
Gabriel McAtee
John David Branch
Kellee Johnson, M.A.
Alex San Jose
Ian
Nik
Mike Hatcliffe
Mariano Iglesias
Bill Whitehead

Our Process

Think of the traditional SWOT analysis. Then put it on steroids. Then customize it to the needs of multicultural markets. Add it all up and you’ve got InsideOut™ our proprietary planning tool that helps us uncover robust insights from the marketplace and convert them into fully vetted, written blueprints that deliver actionable marketing solutions.
San Jose Consulting logo

Consumer Insights

Brand USP

Market Discovery

Opportunity Definition

Brand Development 4D™

Strategic Marketing Blueprint