Digital Marketing for CPG Brands
Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group In...
Digital Consumer Lifestyle |
3 minutes Online Consumer Relationship Marketing (CRM): Building a Loyal Consumer Base among Hispanics
Tony D’Andrea, PhD, Director of Research and Planning at The San Jose Group To develop a sustained...
Digital Consumer Lifestyle |
3 minutes Hispanic Blogs: Branded Opportunities to Connect in the Digital Space
Tony D’Andrea, PhD, Director of Research and Planning – The San Jose Group If you take...
Digital Consumer Lifestyle |
3 minutes A Phenomenal Opportunity to Drive and Create New Business While Maintaining and Strengthening Relationships with Current Consumers
The make-up of the American marketplace is constantly changing and evolving. Today, the Hispanic population...
Digital Consumer Lifestyle |
5 minutes Mobile Use Among Hispanics Escalating Compared to the Total Population & How it Impacts Marketers
Whether you’re at home, at work or anywhere in between, your mobile phone allows you...
Digital Consumer Lifestyle |
4 minutes The Road Less Traveled: The Power of Hispanics & Social Media
Close your eyes and imagine. Think of a United States where 1 out of 6...
Digital Consumer Lifestyle |
4 minutes RockMelt: The Rise of the Social Browser
Have you been hearing the recent buzz about RockMelt, and been wondering why you should...
Digital Consumer Lifestyle |
2 minutes Back to basics: Hand-Drawn
By Lara Grad, Senior Art Director at The San Jose Group Lately I have noticed...
Digital Consumer Lifestyle |
2 minutes Crowdsourcing & It’s Impact on Creatives
By Diego Cantu, SJG Vice President of Creative Content “Crowdsourcing” has become one of the...
Digital Consumer Lifestyle |
2 minutes In the New “Digital Age” another gap develops. This time, Hispanics and African-Americans are on the positive end of the spectrum.
Since the mass consumption of personal computers and access to the Internet, Hispanics and African...
Digital Consumer Lifestyle |
3 minutes Marketing to the Multicultural U.S. Population and Its Language Trends
In recent years, many industries have been confronted with downsizing, restructuring and financial setbacks, and...
Digital Consumer Lifestyle |
3 minutes Q&A w/ George L. San Jose: Political Advertising and Bill Brady, A Household Name
Even if you don’t know where he stands on issues, Illinois residents have likely heard...
Digital Consumer Lifestyle |
3 minutes