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Digital Marketing for CPG Brands

Digital Marketing for CPG Brands

Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group In...
Digital Consumer Lifestyle  |  3 minutes
Online Consumer Relationship Marketing (CRM): Building a Loyal Consumer Base among Hispanics

Online Consumer Relationship Marketing (CRM): Building a Loyal Consumer Base among Hispanics

Tony D’Andrea, PhD, Director of Research and Planning at The San Jose Group To develop a sustained...
Digital Consumer Lifestyle  |  3 minutes
Hispanic Blogs: Branded Opportunities to Connect in the Digital Space

Hispanic Blogs: Branded Opportunities to Connect in the Digital Space

Tony D’Andrea, PhD, Director of Research and Planning – The San Jose Group If you take...
Digital Consumer Lifestyle  |  3 minutes
A Phenomenal Opportunity to Drive and Create New Business While Maintaining and Strengthening Relationships with Current Consumers

A Phenomenal Opportunity to Drive and Create New Business While Maintaining and Strengthening Relationships with Current Consumers

The make-up of the American marketplace is constantly changing and evolving. Today, the Hispanic population...
Digital Consumer Lifestyle  |  5 minutes
Mobile Use Among Hispanics Escalating Compared to the Total Population & How it Impacts Marketers

Mobile Use Among Hispanics Escalating Compared to the Total Population & How it Impacts Marketers

Whether you’re at home, at work or anywhere in between, your mobile phone allows you...
Digital Consumer Lifestyle  |  4 minutes
The Road Less Traveled: The Power of Hispanics & Social Media

The Road Less Traveled: The Power of Hispanics & Social Media

Close your eyes and imagine. Think of a United States where 1 out of 6...
Digital Consumer Lifestyle  |  4 minutes
RockMelt: The Rise of the Social Browser

RockMelt: The Rise of the Social Browser

Have you been hearing the recent buzz about RockMelt, and been wondering why you should...
Digital Consumer Lifestyle  |  2 minutes
Back to basics: Hand-Drawn

Back to basics: Hand-Drawn

By Lara Grad, Senior Art Director at The San Jose Group Lately I have noticed...
Digital Consumer Lifestyle  |  2 minutes
Crowdsourcing & It’s Impact on Creatives

Crowdsourcing & It’s Impact on Creatives

By Diego Cantu, SJG Vice President of Creative Content “Crowdsourcing” has become one of the...
Digital Consumer Lifestyle  |  2 minutes
In the New “Digital Age” another gap develops. This time, Hispanics and African-Americans are on the positive end of the spectrum.

In the New “Digital Age” another gap develops. This time, Hispanics and African-Americans are on the positive end of the spectrum.

Since the mass consumption of personal computers and access to the Internet, Hispanics and African...
Digital Consumer Lifestyle  |  3 minutes
Marketing to the Multicultural U.S. Population and Its Language Trends

Marketing to the Multicultural U.S. Population and Its Language Trends

In recent years, many industries have been confronted with downsizing, restructuring and financial setbacks, and...
Digital Consumer Lifestyle  |  3 minutes
Q&A w/ George L. San Jose: Political Advertising and Bill Brady, A Household Name

Q&A w/ George L. San Jose: Political Advertising and Bill Brady, A Household Name

Even if you don’t know where he stands on issues, Illinois residents have likely heard...
Digital Consumer Lifestyle  |  3 minutes