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TV and Digital Communications in the Era of Health Insurance Branding

TV and Digital Communications in the Era of Health Insurance Branding

By Martha C. Rivera, Director of Strategy and Insights, with the support of Nicha Ruchirawat,...
Digital Consumer Lifestyle  |  3 minutes
The Importance of Health Insurance Branding in the ACA Era Part 2

The Importance of Health Insurance Branding in the ACA Era Part 2

By Martha C. Rivera, Director of Strategy and Insights, with the support of Nicha Ruchirawat,...
Digital Consumer Lifestyle  |  3 minutes
The Importance of Health Insurance Branding in the ACA Era

The Importance of Health Insurance Branding in the ACA Era

By Martha C. Rivera, Director of Strategy and Insights This article is Part 1 of...
Digital Consumer Lifestyle  |  3 minutes
Will Health Insurance Monopolies Come to an End? Expanding Medicaid

Will Health Insurance Monopolies Come to an End? Expanding Medicaid

By Martha C. Rivera, Director of Strategy and Insights This article reflects Medicaid-expansion policy and...
Digital Consumer Lifestyle  |  3 minutes
The Future of Health Insurance in the U.S.

The Future of Health Insurance in the U.S.

By Martha C. Rivera, Director of Strategy and Insights This article reflects Affordable Care Act...
Digital Consumer Lifestyle  |  3 minutes
Five Tips for Communicating Effectively with Diverse Audiences

Five Tips for Communicating Effectively with Diverse Audiences

By Ebonne Just, Account Supervisor – Public Relations Why Audience Understanding Matters It’s no secret....
Digital Consumer Lifestyle  |  5 minutes
11 Million More Reasons to Market to Hispanics

11 Million More Reasons to Market to Hispanics

By: George L. San Jose, President and CCO of San Jose Consulting This article reflects...
Digital Consumer Lifestyle  |  4 minutes
Don’t Drink the Kool-Aid: Marketing to the Reality versus the Buzz

Don’t Drink the Kool-Aid: Marketing to the Reality versus the Buzz

By: George L. San Jose, President and CCO I’ve been in the marketing and advertising...
Digital Consumer Lifestyle  |  5 minutes
Developing A Multicultural Facebook Branding Strategy

Developing A Multicultural Facebook Branding Strategy

Marketers struggle to find the best ways to use social media as a branding tool....
Digital Consumer Lifestyle  |  6 minutes
Campaigning for the Latino Vote

Campaigning for the Latino Vote

This article reflects the 2012 U.S. presidential campaign and is preserved as a historical marketing...
Digital Consumer Lifestyle  |  2 minutes
Apples and Androids and Apps, Oh My!

Apples and Androids and Apps, Oh My!

This article reflects the Apple-versus-Android platform debate as it stood in 2012 and is preserved...
Digital Consumer Lifestyle  |  2 minutes
Google+ Hispanics: How to Increase SEO with Social Media – Part 5

Google+ Hispanics: How to Increase SEO with Social Media – Part 5

This article is Part 5 of a five-part 2012 series on Hispanic social-media engagement and...
Digital Consumer Lifestyle  |  3 minutes