Digital Consumer Lifestyle
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Will Reluctant States End Up Embracing the Health Reform?
By Martha C. Rivera, Director of Strategy and Insights Likely, everybody in the country has...
Digital Consumer Lifestyle | 3 minutes
TV and Digital Communications in the Era of Health Insurance Branding
By Martha C. Rivera, Director of Strategy and Insights With the support of Nicha Ruchirawat,...
Digital Consumer Lifestyle | 2 minutes
The Importance of Health Insurance Branding in the ACA Era Part 2
By Martha C. Rivera, Director of Strategy and Insights with the support of Nicha Ruchirawat, Junior...
Digital Consumer Lifestyle | 2 minutes
The Importance of Health Insurance Branding in the ACA Era
By Martha C. Rivera, Director of Strategy and Insights A nomadic, empowered health insurance shopper...
Digital Consumer Lifestyle | 2 minutes
Will Health Insurance Monopolies Come to an End? Expanding Medicaid
By Martha C. Rivera, Director of Strategy and Insights Challenging health insurance monopolies is the...
Digital Consumer Lifestyle | 2 minutes
The Future of Health Insurance in the U.S.
By Martha C. Rivera, Director of Strategy and Insights Everybody within the advertising and marketing...
Digital Consumer Lifestyle | 3 minutes
Five Tips for Communicating Effectively with Diverse Audiences
By Ebonne Just, Account Supervisor- Public Relations It’s no secret. The United States is becoming...
Digital Consumer Lifestyle | 4 minutes
11 Million More Reasons to Market to Hispanics
By: George L. San Jose, President and CCO of The San Jose Group Major advertisers...
Digital Consumer Lifestyle | 2 minutes
Don’t Drink the Kool-Aid: Marketing to the Reality versus the Buzz
By: George L. San Jose, President and CCO I’ve been in the marketing and advertising...
Digital Consumer Lifestyle | 4 minutes
Developing A Multicultural Facebook Branding Strategy
Marketers struggle to find the best ways to use social media as a branding tool....
Digital Consumer Lifestyle | 5 minutes
Campaigning for the Latino Vote
What’s the best demographic investment your organization could make? Today, more than ever, party campaign...
Digital Consumer Lifestyle | 3 minutes
Apples and Androids and Apps, Oh My!
Last month, Apple released the iPhone 5, selling five million units in the first weekend;...
Digital Consumer Lifestyle | 3 minutes