Chicago and Mexico City: How Sister Cities Boost Tourism and the Economy
By Jenny Bergman, Junior Executive at The San Jose Group An old travel tactic is...
Travel and Leisure |
3 minutes Traveling with the Millennial Generation: Get it Right Before You Get Left!
By Dalton Lind, Junior Executive at The San Jose Group After a seemingly eternal winter,...
Travel and Leisure |
4 minutes Hispanic Heritage Month: Brands doing it right
By Cassandra Bremer, Content Manager and Developer at The San Jose Group Each September, a...
Travel and Leisure |
3 minutes Planning for 2014: Don’t Do it for the Multiculturals, Do it for the Money
Decision makers always want to know how to get the biggest ROI from multicultural markets,...
Travel and Leisure |
3 minutes Tapping Travel Success: Multicultural Marketing
As the travel industry booms during the summer months, multicultural marketing reveals itself as their...
Travel and Leisure |
5 minutes Five Tips for Communicating Effectively with Diverse Audiences
By Ebonne Just, Account Supervisor- Public Relations It’s no secret. The United States is becoming...
Travel and Leisure |
4 minutes Education Statistics of Hispanics and African Americans Infographic
By Martha C. Rivera, Director, Strategy and Insights and Beata Luczywek, Junior Account Executive Education is...
Travel and Leisure |
1 minutes 11 Million More Reasons to Market to Hispanics
By: George L. San Jose, President and CCO of The San Jose Group Major advertisers...
Travel and Leisure |
2 minutes Ethnic Buying Power: Population Growth and Income Infographic
By Martha C. Rivera, Director, Strategy and Insights The estimated buying power that U.S. multicultural consumers...
Travel and Leisure |
1 minutes Don’t Drink the Kool-Aid: Marketing to the Reality versus the Buzz
By: George L. San Jose, President and CCO I’ve been in the marketing and advertising...
Travel and Leisure |
4 minutes Developing A Multicultural Facebook Branding Strategy
Marketers struggle to find the best ways to use social media as a branding tool....
Travel and Leisure |
5 minutes Campaigning for the Latino Vote
What’s the best demographic investment your organization could make? Today, more than ever, party campaign...
Travel and Leisure |
3 minutes