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Chicago and Mexico City: How Sister Cities Boost Tourism and the Economy

Chicago and Mexico City: How Sister Cities Boost Tourism and the Economy

By Jenny Bergman, Junior Executive at The San Jose Group An old travel tactic is...
Travel and Leisure  |  3 minutes
Traveling with the Millennial Generation: Get it Right Before You Get Left!

Traveling with the Millennial Generation: Get it Right Before You Get Left!

By Dalton Lind, Junior Executive at The San Jose Group After a seemingly eternal winter,...
Travel and Leisure  |  4 minutes
Hispanic Heritage Month: Brands doing it right

Hispanic Heritage Month: Brands doing it right

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Each September, a...
Travel and Leisure  |  3 minutes
Planning for 2014: Don’t Do it for the Multiculturals, Do it for the Money

Planning for 2014: Don’t Do it for the Multiculturals, Do it for the Money

Decision makers always want to know how to get the biggest ROI from multicultural markets,...
Travel and Leisure  |  3 minutes
Tapping Travel Success: Multicultural Marketing

Tapping Travel Success: Multicultural Marketing

As the travel industry booms during the summer months, multicultural marketing reveals itself as their...
Travel and Leisure  |  5 minutes
Five Tips for Communicating Effectively with Diverse Audiences

Five Tips for Communicating Effectively with Diverse Audiences

By Ebonne Just, Account Supervisor- Public Relations It’s no secret. The United States is becoming...
Travel and Leisure  |  4 minutes
Education Statistics of Hispanics and African Americans Infographic

Education Statistics of Hispanics and African Americans Infographic

By Martha C. Rivera, Director, Strategy and Insights and Beata Luczywek, Junior Account Executive Education is...
Travel and Leisure  |  1 minutes
11 Million More Reasons to Market to Hispanics

11 Million More Reasons to Market to Hispanics

By: George L. San Jose, President and CCO of The San Jose Group Major advertisers...
Travel and Leisure  |  2 minutes
Ethnic Buying Power: Population Growth and Income Infographic

Ethnic Buying Power: Population Growth and Income Infographic

By Martha C. Rivera, Director, Strategy and Insights The estimated buying power that U.S. multicultural consumers...
Travel and Leisure  |  1 minutes
Don’t Drink the Kool-Aid: Marketing to the Reality versus the Buzz

Don’t Drink the Kool-Aid: Marketing to the Reality versus the Buzz

By: George L. San Jose, President and CCO I’ve been in the marketing and advertising...
Travel and Leisure  |  4 minutes
Developing A Multicultural Facebook Branding Strategy

Developing A Multicultural Facebook Branding Strategy

Marketers struggle to find the best ways to use social media as a branding tool....
Travel and Leisure  |  5 minutes
Campaigning for the Latino Vote

Campaigning for the Latino Vote

What’s the best demographic investment your organization could make? Today, more than ever, party campaign...
Travel and Leisure  |  3 minutes