Insurance
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Millennial Homeownership and Renter’s Insurance
By Killian Knowles, Junior Executive at The San Jose Group Are insurers wasting their efforts...
Insurance | 4 minutes
Planning for 2014: Don’t Do it for the Multiculturals, Do it for the Money
Decision makers always want to know how to get the biggest ROI from multicultural markets,...
Insurance | 3 minutes
Five Tips for Communicating Effectively with Diverse Audiences
By Ebonne Just, Account Supervisor- Public Relations It’s no secret. The United States is becoming...
Insurance | 4 minutes
Education Statistics of Hispanics and African Americans Infographic
By Martha C. Rivera, Director, Strategy and Insights and Beata Luczywek, Junior Account Executive Education is...
Insurance | 1 minutes
11 Million More Reasons to Market to Hispanics
By: George L. San Jose, President and CCO of The San Jose Group Major advertisers...
Insurance | 2 minutes
Ethnic Buying Power: Population Growth and Income Infographic
By Martha C. Rivera, Director, Strategy and Insights The estimated buying power that U.S. multicultural consumers...
Insurance | 1 minutes
Don’t Drink the Kool-Aid: Marketing to the Reality versus the Buzz
By: George L. San Jose, President and CCO I’ve been in the marketing and advertising...
Insurance | 4 minutes
Time to Strike the Latin American Insurance Boom
Insurance stands amid the numerous thriving industries in Latin America—and not just that kidnap ransom...
Insurance | 6 minutes
Campaigning for the Latino Vote
What’s the best demographic investment your organization could make? Today, more than ever, party campaign...
Insurance | 3 minutes
#5- Do you speak my language?
We continue our blog on 5 Reasons for Higher Ad Recall Among Hispanics. What do...
Insurance | 2 minutes
#4- Do you speak my language?
We continue our blog on Five Reasons for Higher Ad Recall Among Hispanics. What do Budweiser,...
Insurance | 3 minutes
Apples and Androids and Apps, Oh My!
Last month, Apple released the iPhone 5, selling five million units in the first weekend;...
Insurance | 3 minutes