Nonprofit
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Involving Millennials in Nonprofit Organizations
Say what you want about Millennials, but this young generation truly believes that they can...
Nonprofit | 3 minutes
Gift of Hope Organ & Tissue Donor Network Public Service Announcement Awarded Silver Telly Award
“At the Opera” PSA earns third award, sees increase in donor registration. Gift of Hope...
Nonprofit | 3 minutes
Be the Star among the Tinsel: Tactics for Not-for-Profits this Holiday Season
The season of giving is upon us, and that means an influx of donations for...
Nonprofit | 3 minutes
Just Because You Build It, Doesn’t Mean They Will Come: Brands Utilizing Digital Content
By George L. San Jose, President and Chief Creative Officer of The San Jose Group...
Nonprofit | 4 minutes
Hispanic Heritage Month: Brands doing it right
By Cassandra Bremer, Content Manager and Developer at The San Jose Group Each September, a...
Nonprofit | 3 minutes
Gift of Hope and SJ Public Relations Receive Top Honors
Not-for-profit organization and agency partner recognized for outstanding work during the Publicity Club of Chicago’s...
Nonprofit | 2 minutes
Five Tips for Communicating Effectively with Diverse Audiences
By Ebonne Just, Account Supervisor- Public Relations It’s no secret. The United States is becoming...
Nonprofit | 4 minutes
Education Statistics of Hispanics and African Americans Infographic
By Martha C. Rivera, Director, Strategy and Insights and Beata Luczywek, Junior Account Executive Education is...
Nonprofit | 1 minutes
11 Million More Reasons to Market to Hispanics
By: George L. San Jose, President and CCO of The San Jose Group Major advertisers...
Nonprofit | 2 minutes
Ethnic Buying Power: Population Growth and Income Infographic
By Martha C. Rivera, Director, Strategy and Insights The estimated buying power that U.S. multicultural consumers...
Nonprofit | 1 minutes
Don’t Drink the Kool-Aid: Marketing to the Reality versus the Buzz
By: George L. San Jose, President and CCO I’ve been in the marketing and advertising...
Nonprofit | 4 minutes
Developing A Multicultural Facebook Branding Strategy
Marketers struggle to find the best ways to use social media as a branding tool....
Nonprofit | 5 minutes