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Advertising on TikTok

Advertising on TikTok

In March 2019, the newest social media platform “TikTok” surpassed 1 billion downloads, according to...
Digital Consumer Lifestyle  |  3 minutes
The COVID-19 Consumer

The COVID-19 Consumer

The COVID-19 outbreak came and changed the world in a way nobody could have imagined,...
Digital Consumer Lifestyle  |  2 minutes
The Next Battle For Retail: Convenience – Part 1

The Next Battle For Retail: Convenience – Part 1

The following post is part 1 of a 2 part series.    Digital behaviors have...
Digital Consumer Lifestyle  |  2 minutes
The Next Battle For Retail: Convenience – Part 2

The Next Battle For Retail: Convenience – Part 2

The following post is part 2 of a 2 part series. Mobile Commerce and Voice...
Digital Consumer Lifestyle  |  2 minutes
Latino Micro Trends 2010-2015: Trends 3 & 4

Latino Micro Trends 2010-2015: Trends 3 & 4

Mixed Martial Arts: Fox Sports and UFC have recently announced the broadcasting of mixed martial...
Digital Consumer Lifestyle  |  1 minutes
Social Media Advertising in 2021

Social Media Advertising in 2021

According to Forbes magazine, one-third of the world’s population will be on social media in...
Digital Consumer Lifestyle  |  2 minutes
eCommerce Acceleration: Part 2

eCommerce Acceleration: Part 2

The following post is part 2 of a 2 part series.    The fastest-growing product...
Digital Consumer Lifestyle  |  2 minutes
eCommerce Acceleration: Part 1

eCommerce Acceleration: Part 1

The following post is part 1 of a 2 part series. According to eMarketer, eCommerce...
Digital Consumer Lifestyle  |  2 minutes
A Shift to Mobile Marketing

A Shift to Mobile Marketing

By Jestelle Irizarry, junior executive at The San Jose Group At the hands of every...
Digital Consumer Lifestyle  |  4 minutes
Cyber Liability Insurance

Cyber Liability Insurance

2013 Black Friday shoppers got a nasty shock when their Target purchases spoiled their holiday...
Digital Consumer Lifestyle  |  3 minutes
Blurred Lines: In Today’s Digital Age, Where Does Advertising End and Public Relations Begin?

Blurred Lines: In Today’s Digital Age, Where Does Advertising End and Public Relations Begin?

By George L. San Jose, President and CCO of The San Jose Group To the...
Digital Consumer Lifestyle  |  3 minutes
Growing Your Business through the User Experience

Growing Your Business through the User Experience

By Killian Knowles, Junior Executive at The San Jose Group In an age constantly growing...
Digital Consumer Lifestyle  |  3 minutes