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Advertising on TikTok
In March 2019, the newest social media platform “TikTok” surpassed 1 billion downloads, according to...
Digital Consumer Lifestyle | 3 minutes
The COVID-19 Consumer
The COVID-19 outbreak came and changed the world in a way nobody could have imagined,...
Digital Consumer Lifestyle | 2 minutes
The Next Battle For Retail: Convenience – Part 1
The following post is part 1 of a 2 part series. Digital behaviors have become...
CPG | 2 minutes
The Next Battle For Retail: Convenience – Part 2
The following post is part 2 of a 2 part series. Mobile Commerce and Voice...
CPG | 2 minutes
Latino Micro Trends 2010-2015: Trends 3 & 4
Mixed Martial Arts: Fox Sports and UFC have recently announced the broadcasting of mixed martial...
Digital Consumer Lifestyle | 1 minutes
Social Media Advertising in 2021
According to Forbes magazine, one-third of the world’s population will be on social media in...
Digital Consumer Lifestyle | 2 minutes
eCommerce Acceleration: Part 2
The following post is part 2 of a 2 part series. The fastest-growing product categories...
CPG | 2 minutes
eCommerce Acceleration: Part 1
The following post is part 1 of a 2 part series. According to eMarketer, eCommerce...
CPG | 2 minutes
Curated Intelligence™: Data-Driven Marketing
The Vice President at my client was agitated. A new competitor had been positioning itself...
Boardroom and C-Suite | 2 minutes
Cultural Intelligence in Marketing
The digital revolution has fueled the emergence of the voices that make up our Multicultural society,...
Boardroom and C-Suite | 3 minutes
Evolving Risk Management
By Mike Hatcliffe Here’s the headline from the front page of the Chicago Tribune’s section...
Boardroom and C-Suite | 2 minutes
The Fragility of Brands in a Culturally Blind Society
By George L. San Jose We all have grown up in a rapidly changing world,...
Boardroom and C-Suite | 3 minutes