…combined with the proliferation of channels and sophistication of consumers require for an even more complex, nuanced and insightful marketing approach to effectively reach consumers.
ABOUT US
We identify growth opportunities and provide marketing solutions and consumer insights to U.S. companies seeking growth in the Polycultural markets of the U.S., Canada, and the complex markets of Latin America.
Our approaches are unique, client customized, precise and transcend language, culture and borders.
Vision
We provide holistic, culturally nuanced knowledge, preparedness, and marketing support and innovation to Fortune 1000’s, and leading U.S. companies.
Mission
We Increase Brand Share and help preserve and protect Brand Equity.
Core Values
SJC fuels itself on passion, creativity, entrepreneurial spirit and dedication.
- We are committed to our clients, our employees and the communities we serve
- We provide innovative and efficient solutions for our peers and clients
- We are accountable for our work, standing behind our recommendations
- We are committed to attracting the best people in our industry
- We stand behind honest marketing strategies that adhere to the basis of social responsibility
- We provide excellence in all we do
Corporate Responsibility
Corporate responsibility is an essential element of our business philosophy. We believe that helping to train our economically disadvantaged citizens today makes for an improved tomorrow…for all of us.
Whether it is computer classes for adults, English as a second language, or improving quality of life, we partner with community support networks and provide computers, equipment and supplies, supporting our local communities.
The companies we affiliate with abide by the same philosophy, offering services that benefit their communities by promoting events to help local charities and associations within each of their respective geographies.
Chairman and COO of The San Jose Network, founded in 1992. A conglomerate of marketing communications and research agencies throughout the Americas.
Specialist and expert in the development of hundreds of award-winning branding strategies for Fortune 500 companies looking to extend their markets and brand success in diverse consumers and complex markets. Clients include SC Johnson, Anheuser Busch, Coca-Cola, Motorola, ATA, Kraft Foods, Exelon, National Pork Board, Abbott, Grainger.
Recognized by Advertising Age, USA Today and Crain’s Who’s Who as an industry visionary.
A frequent speaker and author on advertising, marketing, communications strategies and protector of the brand USP. Contributor to four books on the standards and practices of Multicultural advertising and creative marketing strategies.
Specializes in Risk and Reputation Management. Spent 10 years leading the US Corporate Reputation practice at Ogilvy where he developed agency-wide best practices as well as working with clients such as LG Electronics, PepsiCo, CNA Insurance, Quintiles, Zebra Technologies and BP on issues management assignments.
Achievements at Ogilvy include the re-engineering of the agency’s approach to building clients’ reputation and a comprehensive crisis management methodology, including the adoption of the agency’s first mobile crisis app.
Before Ogilvy, Mike spent 13 years at global PR agency Ketchum in senior reputation and crisis management roles, including seven years in the London office and six years from 1999 in the Chicago office. UK client experience includes Xerox, British Telecom, Carlsberg, McDonalds and US experience includes HSBC, FedEx and Deloitte.
Diverse brand and reputation experience developing internal and external communications strategies for Corporate America. Expert story teller across integrated full-service earned, shared and owned media campaigns.
Expertise in strategy and message development for leading U.S. companies including Hyatt Hotels, Safeway, Del Monte, Kaiser Permanente, Stericycle, Abbott and Tropicana.
Believes the message content is as critical as the medium. Influences the influencers to collaborate on stories that explain the “why” and that bring the highest level of credibility for brand integrity and awareness, thought leadership and lead generation from diverse corporate communications strategies.
Works hand in hand with leaders to shape their ideas and articulate them to the most important audiences in the channels that matter most.
Story teller, entrepreneur and adjunct professor. Board member of Rollins College and the Lynn Sage Cancer Research Foundation (Northwestern Medicine).
Researcher and policy analyst that works in the fields of organizational and leadership development, education, mental health and public health.
Former administrator in the States of Illinois, Connecticut, Ohio and Washington DC.
Holds six degrees and two post-doctoral certificates from various universities that include Harvard University, the University of California at Berkeley, University of Michigan, University of Illinois and Southern CT State University.
Over 50 articles, papers and monographs in education, public health, mental health, and organizational development, including authorship of book on Latino desegregation trends and past editor-in-chief of two journals.
Serves as acting President over Innovative Consultants International, Inc., an R&D firm located in Washington DC. Founder of international joint venture, IC-Avar JV, LLC; member of several national boards.
Listed in Who’s Who in the World; Who’s Who in American Education; Who’s Who in the Southwest; and American Men of Achievement.
Serves The San Jose Network as CEO of a private-held MARCOM group in Latin America, specializing in Government Affairs, travel & hospitality and entertainment sectors.
Expert in communications, strategic marketing, and executing communication strategies throughout Latin America.
Holds the representation of Turner Broadcasting Systems for Paraguay, producer and Journalist for TV and Newspapers.
Founder of “Artes sin Fronteras,” a collaborative association made up of artists from South America.
Frequent lecturer at business conferences, seminars and universities.
Managing Director of The Trans-Canada Advertising Agency Network (T-CAAN). Founded in 1963, T-CAAN is Canada’s oldest and most extensive network of independent advertising, marketing and communication agencies.
Over 25 years of progressive experience in the advertising and marketing communications industry, with a focus on branding, strategic planning, public relations and creative development.
Past President of the Society of Ontario Advertising Agencies (SOAA), and a regular guest speaker, college lecturer and contributing writer on marketing, technology and a range of brand communications topics.
Dedicated career in marketing communications helping iconic brands identify and execute digital growth strategies rooted in consumer behavior. Expertise in customer experience, digital media, analytics, marketing research and growth consulting.
Category experience spans across food & beverage, alcohol, pharmaceutical, financial services, health and beauty, and tech. Client experience includes Anheuser-Busch, Bayer Pharmaceuticals, Sargento, PepsiCo, Magnum Insurance, Ritual, and a variety of startups
MBA from Booth School of School of Business, University of Chicago
BBA from Stephen M. Ross School of Business, University of Michigan
Experienced Database and IT Solutions Architect with over 20 years consulting and implementing solutions for thousands of Mid-Large businesses across a breadth of verticals.
While his knowledge of the IT landscape is vast, he has deep expertise in datacenter design, virtualization and storage technologies, cloud adoption, migration planning and implementation.
His unique background has equipped him to solve technical challenges with a business mindset that streamlines operations and drives profitable impact.
Whether moonlighting as a temporary CIO/CTO for a 5000 seat firm or designing a cutting edge datacenter to help a Financial Services organization prepare for expansion, he helps organizations realize their marketing growth strategies through a well-enabled tech stack.
Bilingual and bicultural clinician specializing in Latin America and the impact of political, economic and social issues has on individuals’ psyches.
Recognized with numerous honors and awards for her work in Multicultural, gender, and trauma psychology.
Authored and co-authored publications on issues relating to refugees, internally displaced people, political violence and human trafficking.
Media appearances include NBC News, CBS News, the Miami Herald, amongst others.
Academic Director of Part-Time MBA Programs & Clinical Assistant Professor of Business Administration at the Stephen M. Ross School of Business, University of Michigan.
Expertise in consumer behavior, marketing research, international marketing and international business education.
Experience in more than fifty universities, government agencies, and both for-profit and not-for-profit in the Americas, Europe, Asia and Africa.
Eighteen-year career in integrated marketing, account management and in-market execution.
Category experience spans across food, pharmaceutical, financial services, health and beauty, hospitality, industrial and manufacturing locally and internationally.
Client experience includes Procter & Gamble, Mead Johnson, 3M, Grupo Modelo, Kraft Foods, DuPont, British American Tobacco, AstraZeneca, BMS, Diageo, Monsanto, Loctite, amongst others.
Experience developing marketing programs in Latin America.
Specialty in Multicultural Markets in the U.S. and Mexico.
These are uncertain times. Political, economic and social changes domestically and globally are unprecedented, and now, more than ever, corporate and government leaders need seasoned navigators who are able to bring an outside global perspective and insight to the boardroom and C-Suite.
In today’s digital era, everyone has the ability to become a publisher of their own thoughts, and affinity groups have the means to organize overnight. Just think about it… we have become global tribes, instantaneously able to share our likes and dislikes with people all around the world.
The power of communication and persuasion has shifted from a select few to the masses, and the masses are not as homogeneous as they once were. Together, these proliferated voices of our Polycultural societies make up the new faces and minds of America.
I’ve spent three decades leading the transformation of multiple segment challenges into defined brand share growth and measurable revenue for F1000’s. Having witnessed firsthand the catastrophic effects that “Cultural Blindness” can have on brands and Shareholder value, I have assembled a team of best-in-class experts from varying disciplines to provide a holistic, competitive advantage to those corporations seeking knowledge, preparedness and capacity to anticipate and protect against cultural blindness and these risks.
There is a saying that “Leaders are like eagles; you find them one at a time.” Perhaps these are not uncertain times after all but times where expert navigators are able to strategize, predict and protect by seeing what others don’t see—as eagles do.
George L. San Jose
Founder & CEO
SERVICES
EXPERTISE
Our team consists of the most senior experts in their fields and includes the varying disciplines required to provide holistic hemispheric solutions for Fortune 1000’s and leading U.S. companies.
Our strategic, immediate and long-term solutions are unique, company customized, precise and transcend culture, language and borders.
EXPERIENCE
CONTACT INFORMATION
Chicago
747 N. Wabash Ave Suite 2502
Chicago, IL 60611
Email: Consulting@sjadv.com
Tel: 312.565.7000
Fax: 312.565.7500
NEWSROOM
San Jose Consulting Blog- Advertising on TikTok
In March 2019, the newest social media platform “TikTok” surpassed 1 billion downloads, according to Reuters. In 2020, it surpassed 2 billion. In what feels like a blink of an eye, the app has gained international popularity and importance. A couple of months ago, we saw it as a silly… Read more » - Social Media Advertising in 2021
According to Forbes magazine, one-third of the world’s population will be on social media in 2021. Investing in a strong social media presence should be a priority for any brand and company looking to expand this year. As the world still tackles a pandemic, the usage of social media has… Read more » - The COVID-19 Consumer
The COVID-19 outbreak came and changed the world in a way nobody could have imagined, creating a “new normal” as people adjust to living in the middle of a pandemic. Due to the medical crisis, most brands stopped their advertising campaigns and activations since the future was uncertain and they… Read more »
